Musings of the Great Eric

Interesting.

Hamburger flipper Burger King is considering a promotion that offers 3 exclusive BK-branded games. Each would feature their own characters (in this case, the actual Burger King) in “popular” genres (fighting, action and racing). The action game is apparently similar to Halo, while the fighter combines Street Fighter and Mortal Kombat. Just tack on a “with hamburgers,” and you get the drift.

But, four bucks for a 360 game? With the Angus Cheesy Bacon Steak Burger going for US $3.69 and Oblivion asking US $59.99, one of them is overpriced.

Looking at the screencaps, it seems they manage to take cheesyness to a new height. Which means it could be brilliant, but somehow I doubt Burger King is willing to be self deprecating enough in a marketing scheme to actually pull that off.

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