Beer losing college market share to… iPods?
Well, the unthinkable has happened. According to a recent survey by the Student Monitor that has been conducted twice a year for the last 18 years (that makes that 36 times, for us college grads in the house), Apple’s ever-popular iPod has somehow managed to surpass beer in popularity on college campuses this year, which is only the second time in history that “beer” has managed to be overtaken by, well, something that’s not beer. The last time? Nearly ten years ago in 1997, with “The Internet.” God, we’re all nerds.
Hmm… I’ve never tried to get drunk off an iPod before. This is an idea worthy of experimentation.