In an unscientific Web survey of 36,000 people, Blogads reported that political blog readers tend to be age 41 to 50, male (72 percent), and earn $60,000 to $90,000 per year. Two in five have college degrees, while just a tad less have graduate degrees.
“These are not people who are politically idealistic and born yesterday,” said Markos Moulitsas Zuniga, who runs the popular liberal site DailyKos.
The survey noted that political blog readers tend to read blogs for 10 hours per week, often for “news I can’t find elsewhere.”
“These are people who are presumably overworked and overstressed like the rest of us, only they find 10 hours a week to look at blogs. It’s a mark of their alienation” from other forms of media, said Carol Darr, director of the Institute for Politics, Democracy and the Internet.
What’s interesting is that last part… mostly because it reminds me what a freak I am that 10 hours seems so low to me.
But it also speaks to the suckage of the mainstream press. The user base for political blogs is huge - these are people who are interested in these issues, pay attention to them, and the corporate media can’t manage to engage them. That’s a pretty damning indictment of the mainstream media if ever there was one.
Subscribe to Musings of the Great Eric