Philips device could force TV viewers to watch ads:
An invention from Royal Philips Electronics prevents TV viewers from switching the channel during commercials or fast-forwarding past commercials when watching DVR content.
Viewers would be released from the freeze only after paying a fee to the broadcaster. The freeze would be implemented on a program-by-program basis, giving viewers a choice at the start of each one.
Wow. That’s gotta be the stupidest idea to come out of the television industry in… heck, that’s just the stupidest idea the industry has ever come up with. And they have a long history of stupid ideas. I can only assume that they’re trying to alienate people from television even faster than they have been?
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