Musings of the Great Eric

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Because pissing your customers off is always a great business practice

Philips device could force TV viewers to watch ads:

An invention from Royal Philips Electronics prevents TV viewers from switching the channel during commercials or fast-forwarding past commercials when watching DVR content.

Viewers would be released from the freeze only after paying a fee to the broadcaster. The freeze would be implemented on a program-by-program basis, giving viewers a choice at the start of each one.

Wow. That’s gotta be the stupidest idea to come out of the television industry in… heck, that’s just the stupidest idea the industry has ever come up with. And they have a long history of stupid ideas. I can only assume that they’re trying to alienate people from television even faster than they have been?

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This entry was posted on Thursday, April 20th, 2006 at 1:57 pm by Eric and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your site.

1 Comment to “Because pissing your customers off is always a great business practice”

  1. Dan
    Comment @ 04/22/06 at 1:27 pm

    Beside, if I pay to get rid of ads, I certainly don’t want to skip them by myself :)

    What’s next, you have to answer how much does the Big Mac cost this week to prove you weren’t in the bathroom during the break ?

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